Marketing/Advertising

I pay attention to a lot of commercials, I guess it started happening when I began working at an advertising agency.

I believe it was in 08′ when they started the Dan Hesse commercials which was a good idea especially putting his email in it but then everyone started to hate them because Sprint was still declining in customer satisfaction.

I have Sprint and can’t cancel it for the life of me. Well without paying an ETF which I don’t want to pay and I shouldn’t since they voided their contract by raising fees and even though I have had good contact talking to executive care until I said I want to cancel and now they wont return my emails but that is not what I am talking about in this post.

So anyway I like facts, social networking, web 2.0 sites, etc. and thats what Sprint is doing. They have gotten rid of Dan Hesse and replaced him with non intrusive ads for the “now network” and you don’t even know until the end of the commercial and thats how great advertising works.

Check them out for yourself:



att-marketing-iphoneBack when Consumerist posted this I got the same text and replied stop and got a message telling me that I was now opted out of AT&T marketing messages.
 
Well just now I got another text from AT&T that says “AT&T Free Msg: Your phone can now dial & roam internationally. See att.com/wirelessinternational for rates & att.com/wirelesstraveltips for iPhone travel tips.”
 
Again I replied “Stop” and got “AT&T AUTO REPLY: You have Opted out of AT&T marketing messages. Please do not REPLY to this message.”
 
So what I did before is not considered opting out? And I also don’t remeber opting for these even if they are free!

UPDATE: Looks like they only aired like one or two of the one second commercials, they just make 30 seconds worth for viralness?

I was reading blogs today and ran across some rather funny viral marketing, I’ll call it that a least, for Miller High Life beer.

3millionThey are running Super Bowl spots, go figure, with the very funny Windell Middlebrooks. The catch is they are 1 second a piece! What’s the reason behind it? Look at the picture. The funny thing is they say they don’t need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly:

$3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It’s Cheaper = Everyone will believe us that we are just like them and don’t waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice.

It makes since to me, thats the only reason I goto Super Bowl parties is to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about?

 

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I am not talking about the KGB of Russia. I am talking about the Knowledge Generation Bureau. I have see their commercials on TV and was extremely curious. Well it looks like they are trying to build up a database of information from people to places. They claim they are not a search engine which to me it looks like more of a Wikipedia type site.

I was looking on their website and their is a graphic that says “what country owns the moon?” I was curious so I looked it up on the site. No answer. So I sent a text with that question and this is the response I got “To answer your questions, it will be $0.50 and std/othr charges may apply, please reply YES now. Text HELP for info, STOP to end.”

The answer to the question is no one really owns the moon according to Wikipedia.

If you are looking for answers via text and what not you can use ChaCha, its free. You will not get an answer right away since real people are looking up the answers for you.

Below are the commercials for KGB if you are interested.

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