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	<title>Kelly Karnetsky &#187; Marketing/Advertising</title>
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	<link>http://www.kellykarnetsky.com</link>
	<description>Internet Genius</description>
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		<title>New Sprint Marketing Strategy</title>
		<link>http://www.kellykarnetsky.com/blog/marketingadvertising/new-sprint-marketing-strategy-04272009/</link>
		<comments>http://www.kellykarnetsky.com/blog/marketingadvertising/new-sprint-marketing-strategy-04272009/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 04:59:30 +0000</pubDate>
		<dc:creator>Kelly Karnetsky</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[facts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.kellykarnetsky.com/?p=196</guid>
		<description><![CDATA[I pay attention to a lot of commercials, I guess it started happening when I began working at an advertising agency. I believe it was in 08&#8242; when they started the Dan Hesse commercials which was a good idea especially putting his email in it but then everyone started to hate them because Sprint was [...]]]></description>
			<content:encoded><![CDATA[<p>I pay attention to a lot of commercials, I guess it started happening when I began working at an advertising agency.</p>
<p>I believe it was in 08&#8242; when they started the Dan Hesse commercials which was a good idea especially putting  his email in it but then everyone started to hate them because Sprint was still declining in customer satisfaction.</p>
<p>I have Sprint and can&#8217;t cancel it for the life of me. Well without paying an ETF which I don&#8217;t want to pay and I shouldn&#8217;t since they voided their contract by raising fees and even though I have had good contact talking to executive care until I said I want to cancel and now they wont return my emails but that is not what I am talking about in this post.</p>
<p>So anyway I like facts, social networking, web 2.0 sites, etc. and thats what Sprint is doing. They have gotten rid of Dan Hesse and replaced him with non intrusive ads for the &#8220;now network&#8221; and you don&#8217;t even know until the end of the commercial and thats how great advertising works.</p>
<p>Check them out for yourself:</p>
<p><center><br />
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		</item>
		<item>
		<title>AT&amp;T Marketing Texts</title>
		<link>http://www.kellykarnetsky.com/blog/marketingadvertising/att-marketing-texts-02182009/</link>
		<comments>http://www.kellykarnetsky.com/blog/marketingadvertising/att-marketing-texts-02182009/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 21:04:03 +0000</pubDate>
		<dc:creator>Kelly Karnetsky</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://www.kellykarnetsky.com/?p=175</guid>
		<description><![CDATA[Back when Consumerist posted this I got the same text and replied stop and got a message telling me that I was now opted out of AT&#38;T marketing messages.   Well just now I got another text from AT&#38;T that says &#8220;AT&#38;T Free Msg: Your phone can now dial &#38; roam internationally. See att.com/wirelessinternational for rates [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-176" title="att-marketing-iphone" src="http://www.kellykarnetsky.com/wp-content/uploads/2009/02/att-marketing-iphone.jpg" alt="att-marketing-iphone" width="256" height="384" />Back when <a href="http://consumerist.com" target="_blank">Consumerist</a> posted <a href="http://consumerist.com/5130811/atts-american-idol-text-message-stunt-backfires" target="_blank">this</a> I  got the same text and replied stop and got a message telling me that I was now  opted out of AT&amp;T marketing messages.<br />
 <br />
Well just now I got another  text from AT&amp;T that says &#8220;AT&amp;T Free Msg: Your phone  can now dial &amp; roam internationally. See att.com/wirelessinternational for  rates &amp; att.com/wirelesstraveltips for iPhone travel tips.&#8221;<br />
 <br />
Again I  replied &#8220;Stop&#8221; and got &#8220;AT&amp;T AUTO REPLY: You have Opted out of AT&amp;T  marketing messages. Please do not REPLY to this message.&#8221;<br />
 <br />
So what I did  before is not considered opting out? And I also don&#8217;t remeber opting for these  even if they are free!</p>
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		<title>It&#8217;s Miller Time, Err, Second</title>
		<link>http://www.kellykarnetsky.com/blog/marketingadvertising/its-miller-time-err-second-01212009/</link>
		<comments>http://www.kellykarnetsky.com/blog/marketingadvertising/its-miller-time-err-second-01212009/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 04:23:38 +0000</pubDate>
		<dc:creator>Kelly Karnetsky</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.kellykarnetsky.com/?p=59</guid>
		<description><![CDATA[I was reading blogs today and ran across some rather funny viral marketing, I'll call it that a least, for Miller High Life beer.

<img class="alignright size-full wp-image-61" title="3million" src="http://www.kellykarnetsky.com/wp-content/uploads/2009/01/3million.jpg" alt="3million" width="198" height="234" />They are running Super Bowl spots, go figure, with the very funny <a href="http://www.imdb.com/name/nm2070606/" target="_blank">Windell Middlebrooks</a>. The catch is they are <a href="http://www.1secondad.com/" target="_blank">1 second a peice</a>! What's the reason behind it? Look at the picture. The funny thing is they say they don't need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly:

<strong>$3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It's Cheaper = Everyone will believe us that we are just like them and don't waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice.</strong>

It makes since to me, thats the only reason I goto Super Bowl parties is just to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about?

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			<content:encoded><![CDATA[<p><strong>UPDATE: Looks like they only aired like one or two of the one second commercials, they just make 30 seconds worth for viralness?</strong></p>
<p>I was reading blogs today and ran across some rather funny viral marketing, I&#8217;ll call it that a least, for Miller High Life beer.</p>
<p><img class="alignright size-full wp-image-61" title="3million" src="http://www.kellykarnetsky.com/wp-content/uploads/2009/01/3million.jpg" alt="3million" width="198" height="234" />They are running Super Bowl spots, go figure, with the very funny <a href="http://www.imdb.com/name/nm2070606/" target="_blank">Windell Middlebrooks</a>. The catch is they are <a href="http://www.1secondad.com/" target="_blank">1 second a piece</a>! What&#8217;s the reason behind it? Look at the picture. The funny thing is they say they don&#8217;t need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly:</p>
<p><strong>$3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It&#8217;s Cheaper = Everyone will believe us that we are just like them and don&#8217;t waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice.</strong></p>
<p>It makes since to me, thats the only reason I goto Super Bowl parties is to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about?</p>
<p> </p>
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		<item>
		<title>What is the KGB?</title>
		<link>http://www.kellykarnetsky.com/blog/marketingadvertising/what-is-the-kgb-01122009/</link>
		<comments>http://www.kellykarnetsky.com/blog/marketingadvertising/what-is-the-kgb-01122009/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 07:47:55 +0000</pubDate>
		<dc:creator>Kelly Karnetsky</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[ChaCha]]></category>
		<category><![CDATA[KGB]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.kellykarnetsky.com/?p=52</guid>
		<description><![CDATA[I am not talking about the KGB of Russia. I am talking about the Knowledge Generation Bureau. I have see their commercials on TV and was extremely curious. Well it looks like they are trying to build up a database of information from people to places. They claim they are not a search engine which [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-53" title="img_00011" src="http://www.kellykarnetsky.com/wp-content/uploads/2009/01/img_00011-200x300.png" alt="img_00011" width="200" height="300" /></p>
<p>I am not talking about the KGB of Russia. I am talking about the <a href="http://www.kgb.com" target="_blank">Knowledge Generation Bureau</a>. I have see their commercials on TV and was extremely curious. Well it looks like they are trying to build up a database of information from people to places. They claim they are not a search engine which to me it looks like more of a Wikipedia type site.</p>
<p>I was looking on their website and their is a graphic that says &#8220;what country owns the moon?&#8221; I was curious so I looked it up on the site. No answer. So I sent a text with that question and this is the response I got <strong>&#8220;To answer your questions, it will be $0.50 and std/othr charges may apply, please reply YES now. Text HELP for info, STOP to end.&#8221;</strong></p>
<p>The answer to the question is no one really owns the moon according to <a href="http://en.wikipedia.org/wiki/Outer_Space_Treaty" target="_blank">Wikipedia</a>.</p>
<p>If you are looking for answers via text and what not you can use <a href="http://www.chacha.com/" target="_blank">ChaCha</a>, its free. You will not get an answer right away since real people are looking up the answers for you.</p>
<p>Below are the commercials for KGB if you are interested.</p>
<p><span id="more-52"></span><br />
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<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/G3taQ2Ym38E&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/G3taQ2Ym38E&#038;hl=en&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
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