Kelly Karnetsky » commercials http://www.kellykarnetsky.com Internet Genius Fri, 26 Feb 2010 00:14:55 +0000 en hourly 1 http://wordpress.org/?v=3.0 It’s Miller Time, Err, Second http://www.kellykarnetsky.com/blog/marketingadvertising/its-miller-time-err-second-01212009/ http://www.kellykarnetsky.com/blog/marketingadvertising/its-miller-time-err-second-01212009/#comments Thu, 22 Jan 2009 04:23:38 +0000 Kelly Karnetsky http://www.kellykarnetsky.com/?p=59 They are running Super Bowl spots, go figure, with the very funny Windell Middlebrooks. The catch is they are 1 second a peice! What's the reason behind it? Look at the picture. The funny thing is they say they don't need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly: $3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It's Cheaper = Everyone will believe us that we are just like them and don't waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice. It makes since to me, thats the only reason I goto Super Bowl parties is just to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about? ]]> UPDATE: Looks like they only aired like one or two of the one second commercials, they just make 30 seconds worth for viralness?

I was reading blogs today and ran across some rather funny viral marketing, I’ll call it that a least, for Miller High Life beer.

3millionThey are running Super Bowl spots, go figure, with the very funny Windell Middlebrooks. The catch is they are 1 second a piece! What’s the reason behind it? Look at the picture. The funny thing is they say they don’t need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly:

$3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It’s Cheaper = Everyone will believe us that we are just like them and don’t waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice.

It makes since to me, thats the only reason I goto Super Bowl parties is to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about?

 

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