Posts Tagged "marketing"

I pay attention to a lot of commercials, I guess it started happening when I began working at an advertising agency.

I believe it was in 08′ when they started the Dan Hesse commercials which was a good idea especially putting his email in it but then everyone started to hate them because Sprint was still declining in customer satisfaction.

I have Sprint and can’t cancel it for the life of me. Well without paying an ETF which I don’t want to pay and I shouldn’t since they voided their contract by raising fees and even though I have had good contact talking to executive care until I said I want to cancel and now they wont return my emails but that is not what I am talking about in this post.

So anyway I like facts, social networking, web 2.0 sites, etc. and thats what Sprint is doing. They have gotten rid of Dan Hesse and replaced him with non intrusive ads for the “now network” and you don’t even know until the end of the commercial and thats how great advertising works.

Check them out for yourself:

UPDATE: Looks like they only aired like one or two of the one second commercials, they just make 30 seconds worth for viralness?

I was reading blogs today and ran across some rather funny viral marketing, I’ll call it that a least, for Miller High Life beer.

They are running Super Bowl spots, go figure, with the very funny Windell Middlebrooks. The catch is they are 1 second a piece! What’s the reason behind it? Look at the picture. The funny thing is they say they don’t need to spend 3 million ($3,000,000) but it looks like they have 24 spots running for a total of 30 seconds (a couple of them are longer than 1 second). So if I am doing my math correctly:

$3,000,000 / 30 * 30 * Number of Horns on a Unicorn + We Say It’s Cheaper = Everyone will believe us that we are just like them and don’t waste $3,000,000 for 30 seconds of air time just so people will buy our beer, or they will just be to damn wasted to notice.

It makes since to me, thats the only reason I goto Super Bowl parties is to get wasted. Funny though I ran across this old Miller High Life video that was aired somewhere after last years Super Bowl and they were talking about all the other commercials. Is it sad that I actually remember every single one they were talking about?